Process / How We Work

1

Let’s Meet!

We’ll get to know each other and find out exactly what you need and how we can complement your team to help grow your business.

2

Discovery

With a direction in mind, we’ll conduct interviews and online research to develop a strategy for your content. We’ll dive deep into your industry to gain the know-how to write articles that reflect the expertise of your company.

3

Content Creation

Based on the strategy and our research, we’ll write engaging content targeted towards your ideal customer. With your feedback, we’ll edit and revise to develop the exact product that you’re looking for.

4

Distribution

We’ll put processes into place that help automate the distribution process so more eyes see your content and more traffic lands on your website. We’ll also help you use your content to deepen relationships with your current and potential clients.

5

Measurement

We’ll dive into the data and analyze what pieces did best, and we’ll use the data to revise the strategy for the next quarter. Your content strategy will constantly evolve so that you stay ahead of the content marketing curve.

6

Repeat

We’ll keep going through steps 3-5 every quarter. As your content library grows, you’ll be able to continually leverage old content to make sales easier and increase your Google ranking.