Resources

Here's where you'll find content marketing advice, best practices, and other musings from our amazing writing team!

looking at content marketing channels
JUNE 18, 2017

What are content marketing channels?

By: Emily Gilbert

Create content that people will actually find interesting, as opposed to pushing your product or service. That’s the premise of content marketing, but….where does

copywriter planning content
JUNE 12, 2017

Everything You Need to Know About Copywriters & How They Create Content for Your Website

By: Karina Barker

Copywriter. It’s one of those professions that generates a lot of questions. For many people, the idea of a copywriter is not self-obvious. It’s

coworkers having conversation at work
JUNE 5, 2017

How to Give Compliments at Work Without Being Labelled a Creep

By: Lisa Helm

Complimenting someone at work, particularly if they are the opposite gender, can feel like a loaded interaction. If you find it easy to give

content marketing for tech
MAY 15, 2017

5 Misconceptions About Content Marketing for Tech Companies (And How to Get it Right)

By: Lisa Helm

Congratulations, you’ve started a company! Maybe you’ve developed an app or an SaaS product and you’re convinced that it will change the world. All

Archive

May, 2017
content marketing for tech
MAY 15, 2017

5 Misconceptions About Content Marketing for Tech Companies (And How to Get it Right)

By: Lisa Helm

Congratulations, you’ve started a company! Maybe you’ve developed an app or an SaaS product and you’re convinced that it will change the world. All

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pitching to an empty room of investors
MAY 8, 2017

Pitching Your Business to Investors or Clients? Here’s How To Do It Best

By: Lisa Helm

Have you ever seen a founder or small business owner pitch their business to investors or potential partners? They usually go something like this:

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copywriter sitting and planning with coffee
MAY 4, 2017

What makes a good copywriter? The 6 C’s of Good Copywriting

By: Leslie Phelan

What makes a good copywriter? Throughout my career as a professional writer and my personal life as a voracious reader, I have found that

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April, 2017
content marketing strategy
APRIL 24, 2017

Why Content Marketing is the Future of Marketing

By: Karina Barker

Content marketing is here to stay. In fact, in 2017, content marketing matters more than ever. As social media and digital noise increases, marketers

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content marketing team
APRIL 17, 2017

Important Roles for Your Content Marketing Team

By: Emily Gilbert

Content marketing is not just about knowing how to share and publish effectively online. A great content marketing team also includes people that are

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colourful wheels shows aspects of user experience UX
APRIL 10, 2017

How to Write for UX: Top Tips

By: Lisa Helm

UX, or User Experience, is the interaction that users have with a website or mobile app. When you are creating a digital product, it

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people using tech to write web content together
APRIL 3, 2017

Working with Tech People to Write Great Content

By: Emily Gilbert

Fueled by brilliant minds and groundbreaking innovators, the industry is at the forefront of news around the world, and getting an inside perspective from

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